DOING MOORE
DOING MOORE
DOING MOORE

Fremantle City Football Club

Sports Club

1/8/24

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Overview

Fremantle City FC is a leading community football club with a growing presence. I worked with the team to redesign and refine their website, update visuals, and streamline content across 19+ pages. Through web design, photography, video, and marketing support, the new site delivers a sharper user experience for players, members, and sponsors—while elevating the club’s professional image.

Services Provided:

WEBSITE

PHOTOS

MARKETING

VIDEOS

The Challenge

The club’s previous site lacked clarity, structure, and visual consistency, making it difficult for users to find relevant info quickly. With a growing member base and increased sponsor interest, they needed a more polished, accessible platform that reflected their values and ambition—without losing the community feel.

The Solution

I introduced a modern, cohesive design language and rebuilt the site with usability at the core. Key pages were rewritten and restructured to make content easier to digest, while fresh photography and video gave the site an authentic, energetic edge. Combined with a scalable content strategy and better sponsor positioning, Fremantle City FC now has a digital home that matches its presence on the field.

The Challenge

The club’s previous site lacked clarity, structure, and visual consistency, making it difficult for users to find relevant info quickly. With a growing member base and increased sponsor interest, they needed a more polished, accessible platform that reflected their values and ambition—without losing the community feel.

The Solution

I introduced a modern, cohesive design language and rebuilt the site with usability at the core. Key pages were rewritten and restructured to make content easier to digest, while fresh photography and video gave the site an authentic, energetic edge. Combined with a scalable content strategy and better sponsor positioning, Fremantle City FC now has a digital home that matches its presence on the field.

The Challenge

The club’s previous site lacked clarity, structure, and visual consistency, making it difficult for users to find relevant info quickly. With a growing member base and increased sponsor interest, they needed a more polished, accessible platform that reflected their values and ambition—without losing the community feel.

The Solution

I introduced a modern, cohesive design language and rebuilt the site with usability at the core. Key pages were rewritten and restructured to make content easier to digest, while fresh photography and video gave the site an authentic, energetic edge. Combined with a scalable content strategy and better sponsor positioning, Fremantle City FC now has a digital home that matches its presence on the field.

Matilda Bay
Matilda Bay
Matilda Bay
Matilda Bay
Matilda Bay
Matilda Bay

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